Is Blue The Color of a Gender?
Before Second World War Pink Was The Color Assigned to Boys
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You arrive in a departmental store and find yourself in an area radiating with pink and purple color. You realise that you do not belong here. And there is another floor or section organised for products male customers demand. Here you will detect that color scheme is entirely different. Products are mostly packaged in blue, black and green or brown, the dark colors.
Usually, we don’t acknowledge it because we assume it the norm. Advertisers have accustomed us to recognising and identifying colors assigned to a specific gender.
For a departmental store, it is reasonable to maintain and keep products according to gender preferences because of the convenience to the store executives.
But the question is, why based on colors? Is there a gender conflict in response to color?
Many brands position themselves in the market according to the customer’s gender. If the product range is gender specific, then it is required. But they want to achieve this through color, which becomes a marker. They classify certain products for a specific gender. Armed with data and studies to their support, advertisers suggest that men and women belong to a different set of colors on a spectrum.
Although these findings are ambiguous, many studies have indicated that there are disagreements between gender in preferences for colors.
Pink Was Masculine Until…
The most popular conditioning applied to color psychology is pink versus blue. These two colors have drawn attention with their advertised line- pink is for girls, blue is for boys.
Old pictures reveal that children wore white or light-colored dresses.
